"Uri Hasson and Rafael Malach conducted a method of hypothesis-prediction-experiement-conclusion. The had five subjects what the first 30 minutes of The Good, The Bad and the Ugly while lying in a MRI scanner. Their hypothesis and prediction was that they were trying to predict how similar brain activity of each viewer would be between each viewer. What they found was that the viewers brains behaved alike (about 45% of the neocortex) in the occipital, temporal, and parietal lobes. These regions are involved in primary sensory perception plus some multimodal complex response functions."
"Specifically viewer's brains behaved alike in the primary visual areas of occipital and temporal cortex, Heschl's gyrus ( auditory region), Wernicke's area ( language processing) , Some limbic areas (emotion), the fusiform gyrus (face recognition) and the association cortices that partially integrate primary sensory data. Their summary was that the viewers data was similar at the level of sensory processing and simple comprehension of the plot of the film. As a contrast the viewers brains behaved differently when it came to advanced areas of info processing. They did not share activity in the supra marginal gyrus, the angular gyrus and prefrontal areas. The first two of these are polymodal areas where our brains put perceptions together to achieve a complex perception of a while environment. The prefrontal areas presumably directed the viewers emotional and intellectual understanding of what they are seeing.
Basically our brain takes in the image(s) in front of it and processes what it is seeing. The brain is designed to pay attention to what's new in the environment so we remain focuses on the movie because it's constantly providing us with new information. The viewers brains behaved alike in some visual and auditory areas and in a region (lateral occipital cortex) active in object recognition. We process the basic sounds and sights the same way."
The reason I read and researched this article is because I am researching VR used in psychological treatment. It's the mind I am examining and how an artificial world can be used to treat phobias. The first thing I need to understand is how our brain works when processing images.
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